In our full range of online and offline shoes wholesale, sneakers in all their wonderful varieties could never stay out of the limelight! These indispensible sports shoes with the rubber sole which make every woman feel comfortable and trendy; discover all the variations of an item that conquers hearts and feet of clients of all ages every day!
Don’t ever underestimate them, the sneakers on sale in our wholesale online shoe store are not only sports shoes, absolutely not. From their manufacture in top quality materials, to the most popular models and in different styles, there is nothing simple about sneakers, not even the name! A name in which, as with all the best legends, there is a mix of history and fairy tale. In fact there are two versions which recount the origins of the word “sneakers”. There are those who say that it derives from the imagination of an unlikely English Police officer in the late eighteen hundreds who, moved by the zealous sense of duty, had the idea of combining a canvas shoe with a sole in rubber, thus creating a pair of shoes which were comfortable and light: indeed sneakers, are ideal for chasing after criminals. According to this version, the inventor of sneakers would be a British man. And yet there are others who maintain that it was an advertising invention created by one Henry Nelson McKinney, an American advertising agent who, in 1917, hard at work on the promotion for a pair of gym shoes, had the brilliant idea of renaming them, thus giving life to a name that, since then has never stopped taking central stage on advertising pages and in the imagination of men and women. Whoever it was who created the term, it doesn’t matter much, because also this contributes to creating that air of mystery and mythology that only certain items of clothing have.
Similar to blue jeans, the durable cotton trousers originally worn by workers in factories which subsequently evolved to become the symbol of a hippie and rebellious youth, also sneakers have come a long way, literally, from the time when the world of sport was the only place they could be found and sports people their only admirers. Upper in leather or in fabric and a sole of latex, sneakers were in fact shoes for tennis players, basketball players and athletes who had to “strisciare” (to sneak, in English) quickly along the field or court. Who would have ever imagined that they would very soon become also one of the most loved types of shoes ever invented? Yes, because today we can’t live without them, especially if you are looking for a comfortable, light and undoubtedly fashionable shoe.
Which fashion? The fashion of the moment and of every woman: thanks to the numerous variations of materials and styles, our wholesale sneakers shoes manage to satisfy every type of taste and need. Just take a look at those on sale in our online catalogue to realise how many types of gym shoes it is possible to imagine and purchase. Simple and minimal or embellished with rhinestones and fabric details, sneakers are a definite must-have for all fashion addicts who love the practical aspect of a comfortable and functional shoe in a glamourous version. The famous rubber sole is raised and dropped according to the season and those that until yesterday were just flat shoes designed for sport, today have become the equivalent of a wedge, casual but refined, expressed in many colours, patterns and materials. On the other hand, that’s what happens when a “technical” shoe meets style.
Perfect with trousers with soft lines and hi-tech fabrics, in fact, gym shoes actually have little or nothing to do with gymnastics. Ideal for the city, and also for travelling further afield, sneakers are extremely portable with casual outfits and not only that. Recommend them to your customers teamed up with trendy or evening outfits, such as summer dresses or suits with slim-fit trousers: the result is a truly original casual chic effect. And then - why not? – there are even those who would put them under a white dress! Rebel bride or well-mannered sportswoman, a good pair of sneakers leaves a memorable mark on every context.
But the fashion for sneakers is much more than just a passing trend, it’s a real way of life. It is because of sneakers that giants such as Nike, Reebok (to whom we owe thanks for the invention of the women’s gym shoe) and Converse challenged each other to conquer a market that ever since the nineteen-sixties has been making a real cult out of gym shoes. And these are the same sneakers that, celebrated by unforgettable films such as Footloose, crossed the line from being just sports shoes to become streetwear, the undisputed protagonists of a Made in the USA, hip-hop culture which very quickly travelled to Europe. These days, whilst always remaining the first love of a street life “strada” style, sneakers have become enriched and contaminated, and have almost reached the catwalks.
Fashion accessory for real globetrotters, sneakers are always an essential item both in the wardrobe and the suitcase, unbeatable travel companions for walks in the countryside or far away adventures, always worn in the name of comfort and glamour. And in a self-respecting b2b shoe shop like ours – we couldn’t possibly be without an item with such high demand from our female clientele. Have a look through our catalogue of shoes wholesale: sneakers of every variety are waiting to be put on show in your shop or your window display, but hurry because fashion moves fast, but sneakers even faster!
